Simplitist Produce

2015 Brand for local organic produce company

This company was just starting off and wanted  to stand out from the other local produce businesses. With the very name “Simplitist,” they make themselves sound a little uncultured and out of the box. I came up with a logo that is very simple, marketable, and memorable. With the slogan “willing to look foolish to keep it simple,” I thought using a court jester’s hat on top of a carrot would be a simple way to get that message across. I chose colors that are playful but also feel fresh and organic.  The typefaces I chose were keeping with the “plain & simple” goals of the client.